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- Pure Color
- Factor 11
PURE Color embodies the new global concept of coloring.
The Customer
PURE Color was created specifically for all women that wish to express their femininity by bringing to life a personality that truly expresses them.
The Product
Conceived without boundaries, PURE Color creates a myriad of thrilling moments thanks to the way its nuances blend perfectly. Its "Balanced-Action System" guarantees an intense result with a natural look both when it is used for covering white hair and when it is used for brightening. It accomplishes this while protecting and stabilizing the color for a long time.
Why this?
Because we want to make the wishes of all the women come true and, in doing so, set the fair sex free.
Marketing Advantages
The highly distinctive packaging makes PURE Color a winner with both the hairdresser and the customer: it creates attention and curiosity. Backed by a complete range of marketing gimmicks, it informs the customer of the existence of new products within the sales/technical outlet; thus, it strengthens the brand.
Balanced-Action System
This makes it possible to obtain ideal hair penetration, bleaching, and coverage. In addition, it nourishes and respects the intactness of the hair, and maintains naturalness.
Poliquaternium-6
A color stabilizer that increases shininess and adds body to hair.
Vitamin C
Protects and conditions.
Quaternary Salts
Compensating integrators.
Creaminess
Since PURE Color is a cream, you work with a soft mixture that is blended optimally but not runny. It reaches uniformly all the parts to dye or bleach.
Semipermanent System Color
Using a 7 volume activator (2.6%), the result is semipermanent coloring.