Pure color embodies the new global concept of coloring.
The Product
Conceived without boundaries, Pure color creates a myriad of thrilling moments thanks to the way its nuances blend perfectly. "Its " balanced-action System" guarantees an intense result with a natural look both when it is used for coloring
white hair or when it is used for brightening. It accomplishes this while protecting and stabilizing the color for a long time.
Pure color:
The Balanced-Action System makes it possible to obtain ideal hair penetration for 100% Grey coverage. In addition, it nourishes keeps hair healthy. It contains Poliquaternium-6 a color stabilizer that increases shine and adds body to hair
and Vitamin C that protects and conditions. Its natural ingredients give it a tropical fragrance and creamy, soft texture so it is not runny for easy application. By Using a 7 volume activator, the result is semi permanent coloring.
Pure Pigments
Enhance, strengthen, improve and shade (any shade), thus achieving unique and unrepeatable results...
Mixing
Pure color mixes with the infamous developer at equal proportions. When using high lift color, pure color mixes with the developer at a 1:2 ratio.
Advantages
The highly distinctive packaging makes PURE Color a winner with both the hairdresser and the customer: it creates attention and curiosity. it
informs the customer of the existence of new products within the sales/technical outlet; thus, it strengthens the brand.
